McDonald’s Flips Famed Arches Logo for International Woman’s Day

Happy International Women’s Day!  McDonald’s is celebrating by flipping their famed golden arches upside down.

The famous McDonald’s logo “M” is now flipped to a “W” on all of its digital channels, including Twitter and Instagram.  Additionally, 100 restaurants will have special “packaging, crew shirts and hats, and bag stuffers” to celebrate the day, according to statement released by McDonald’s Global Chief Diversity Officer, Wendy Lewis.

“In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women’s Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants,” said Lewis.

But the marketing stunt does not have everyone “lovin’ it.” (McDonald’s pun intended.)  Online the marketing ploy has garnered quite a lot of critics and negative attention for the fast-food chain, with many opining that if McDonald’s had really wanted to support their female employees they could instead raise minimum wage, provide health care and family leave, and provide career advancement opportunities.

Moreover, it is important to note that this marketing stunt would not be possible without McDonald’s strong brand awareness.   Very few companies could alter their logo and cause such an uproar in media.

Major companies, like McDonald’s, realize their brand power, and trademark power if you will. McDonald’s has spent years building their easily recognizable brand awareness. (And who knows how much money!) And as a result, when the Golden Arches are turned upside down for a day it people can’t help but notice and comment.

Kudos to you McDonald’s for your strong brand and trademark awareness.

And kudos to all women out there! Happy International Women’s Day!

CHELSEA WOLD, is a law clerk for LegalForce RAPC. She received her Juris Doctor degree from Sandra Day O’Connor College of Law, Arizona State University in May 2016. On the personal side, Chelsea has her own blog that she started as a journalism major in college.
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Chelsea Wold is an Associate Attorney. Chelsea works with clients in various industries and of all sizes on domestic and global brand protection issues. Chelsea’s practice focuses on intellectual property portfolio management, including domestic and international trademark clearance, prosecution, and enforcement, copyright and trademark counseling. Chelsea received her J.D. degree from the Arizona State University’s Sandra Day O’Connor College of Law with a Certificate in Law, Science and Technology with a focus on Intellectual Property and Health Law. While in law school Chelsea received Pedrick Scholar Honors (dean’s list) and the Distinction for Highest Pro Bono service. She also graduated with dual degrees from the University of Arizona where she earned a Bachelor of Science in Psychology and a Bachelor of Arts in Journalism. Chelsea was on the Fiesta Bowl Queen and Court while in college, serving as a spokeswoman for The Fiesta Bowl Organization. She was also on the dean’s list from 2009-2013. On the personal side, Chelsea has her own blog that she started as a journalism major in college. Creative writing is a hobby and creative outlet for Chelsea.