Coming Soon: Amazon’s New Brand Registry

Amazon online
Good news for those of you who sell goods on! Amazon is launching an initiative next month to remove knock-off stuff from its site in its ever ongoing fight against counterfeits. The largest online retailer is taking a step to fend off fake items.
Next month Amazon will allow companies to register their trademark registered logos and intellectual property with Amazon,  in an effort to remove counterfeit goods from its site.  What this new IP brand registry will do is to allow Amazon, brands, and shoppers to flag counterfeit items when discovered.  Then Amazon can remove the counterfeit listings and certain seller accounts can be flagged.
In the past counterfeiters have sold discounted versions of authentic goods on Amazon.  This behavior has prompted lawsuits, most notably one from Apple, against merchants on the site.  
Amazon is hoping that the brand registry will not only battle counterfeit goods, but will also attract more reputable third-party sellers.   Raising consumer confidence about the Amazon marketplace is important for the online giant, since Amazon receives a cut of the commission from third-party sales.
Peter Faricy, Vice President of Amazon Marketplace, announced the detail plan at the Shoptalk Conference in Las Vegas on Monday, March 20th.   The brand registry will be available for free in North America.   

CHELSEA WOLD, is a law clerk for LegalForce RAPC.  She received her Juris Doctor degree from Sandra Day O’Connor College of Law, Arizona State University in May 2016. On the personal side, Chelsea has her own blog that she started as a journalism major in college.

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Chelsea Wold is an Associate Attorney. Chelsea works with clients in various industries and of all sizes on domestic and global brand protection issues. Chelsea’s practice focuses on intellectual property portfolio management, including domestic and international trademark clearance, prosecution, and enforcement, copyright and trademark counseling. Chelsea received her J.D. degree from the Arizona State University’s Sandra Day O’Connor College of Law with a Certificate in Law, Science and Technology with a focus on Intellectual Property and Health Law. While in law school Chelsea received Pedrick Scholar Honors (dean’s list) and the Distinction for Highest Pro Bono service. She also graduated with dual degrees from the University of Arizona where she earned a Bachelor of Science in Psychology and a Bachelor of Arts in Journalism. Chelsea was on the Fiesta Bowl Queen and Court while in college, serving as a spokeswoman for The Fiesta Bowl Organization. She was also on the dean’s list from 2009-2013. On the personal side, Chelsea has her own blog that she started as a journalism major in college. Creative writing is a hobby and creative outlet for Chelsea.