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Trademarking the Tracks of the Twenty-First Century

  Technological advancement in the 21st century is truly a marvel of human ingenuity and occurs at such a rapid rate that often times new...

Mark Madness

For those of you who don’t follow the great sport of basketball, there is a new powerhouse player taking the game by storm, and...

The Occupational Capitalists of Occupy Wall Street: Does Greed Know No Boundaries?

We’ve all seen the news feeds documenting the Occupy Wall Street movement, people sitting in the blistering cold of the New York City winter...

24 New #Winning Trademark Applications from Charlie Sheen

Charlie Sheen has been dominating the media lately and for what? Duh, Winning. Hyro-gliff is a California based Vatican Assassin company that was only...

Is the USPTO an “enemy” for Facebook?

Throughout the movie, "The Social Network" (which is the movie based on Facebook that opened on October 1), the college-aged Mark Zuckerberg character eschews...

Men arrested for trademark infringement for selling wood as Toshiba laptops

Two men from Jackson, Mississippi have been arrested for trademark infringement for selling blocks of wood as laptops. Eddie Handford, 45, and Frank Hamilton,...

Ford Abandons “GREENLEAF” trademark as Nissan launches “LEAF” electric car

Ford Motor Company Abandons “GREENLEAF” trademark after Nissan announced the launch of the new electric sedan titled “LEAF”. Ford Motor Company originally filed for...

Johnson & Johnson abandons trademark application

Johnson & Johnson abandoned the trademark application for "ABSORBENCY PILLOWS" by essentially not filing a Statement of Use.

Geeks Have it Good

Take a look at this trademark application to protect the Binary Code! The mark is a series of 00's and 1's filed by Base2i Technologies Inc, filed with the description; Computer programming consultancy; Computer security consultancy; Computer software consulting; Consultancy in the field of software design; Consultancy with regard to webpage design; Consulting in the field of configuration management for computer hardware and software; Consulting in the field of information technology; among others.

Apple’s Magic Mouse is Mighty Mouse

The trademark application for the apparent logo mark of MAGIC MOUSE, was assigned the serial number of 85008755 and filed with the description of Computer peripherals.

Apple’s iBooks over Other Ebook Applications

The argument against LCD ebook readers generally revolves around backlighting: Too much bombards the eyes and causes strain. In the iBooks application, the super-low brightness setting makes sense in an otherwise dark room. The Kindle app doesn’t have this control, and has to rely on the system setting, which is far brighter.

Tiger Woods and Trademarks

The application of TIGER WOODS bearing the trademark serial number of 75553982 filed with description, Computer game software featuring golf in the year 1998 would be celebrating its eleventh anniversary now.

Facebook filed for ‘Developers Garage’ trademark

While Facebook has not specifically articulated the causes of the issues the company continues to work on improving API reliability as it’s not only critical to the success of the Platform but Facebook Connect as well. With Facebook preparing to open up even more data at the upcoming f8 event, it’s important that the company resolve the Platform uptime issues sooner rather than later.

Is your University’s name trademarked?

Cornell Univ. v. Messing Bakeries, the New York Supreme Court, Appellate Division, upheld a finding that a baker who relied on a recipe developed by a Cornell University professor to make bread, which he later marketed as "Cornell Recipe Bread," negatively impacted the University's rights. The court ultimately ruled that the defendant could not use the name "Cornell" without permission from Cornell University.

Tweet Tweet, SMS!

Odeo, initially, didn’t have a name. So they did a bunch of name-storming, and came up with the word "twitch," but "twitch" is not a good product name because it doesn’t bring up the right imagery. So when they looked in the dictionary for words around it, they came across the word "twitter," and it was just perfect. Twitter means “a short burst of inconsequential information” and that’s how the word “Twitter” originated.


On Saturday, March 20, 2010, a U.S. federal trademark for MCDONALD'S CORPORATION registration number 73764093 was abandoned having the name FRY GIRLS. The Reason provided as CANCELLED - SECTION 8.

Rooting for Your Team? Trademark it!

When Manchester United Football Club conducted a survey into the world’s most popular football teams in 2003/4, they emerged three times as popular as any other English Premier League or European Soccer Team. Chinese and UK fan bases alone represented 33 million fans.

Coca-Cola’s Trademark Shape

During the holidays, Coca Cola sells its beverages in spherical bottles shaped to be Christmas tree ornaments. However, BT sells beverages in bottles that are shaped like sports balls including baseballs, basketballs, soccer balls, and golf balls. BT has filed numerous trademark applications with the USPTO to register its various bottle designs. Coca Cola’s bottle shape, however, was itself the subject of a prior claim of infringement by O-Company and OGO USA. In 1960, the "contour bottle" was registered as a trade-mark, after the Coca-Cola Company convinced the Patent Office that the very shape, the "distinctively shaped contour" in their words, had become so well known that it had taken on trade-mark status.

Diamonds Are A Girls Best Friend

On Tuesday, March 9, 2010, a U.S. federal trademark registration number 77954402 was filed for DIAMONDPLUS by De Beers Centenary AG with the description Electrical and electronic machines, apparatus and instruments for use in testing, analysis, inspection and certification of gems and gemstones; scientific apparatus and instruments; machines, apparatus and instruments for observation, measuring, testing and checking; electrical and electronic analytical apparatus and instruments; material testing and examining apparatus and instruments; parts and fittings for all the aforesaid goods; all for use in relation to gems and gemology or for use by gem.

Mammograms – worthy of Trademarks?

CEO Bob Segerson of Solos said that the trademark clearance got from the USPTO in the case of MAMMOVIEW, is an important step in the company's quest to win CE Mark approval in the European Union and regulatory clearances in other foreign jurisdictions.