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Trea Erdmann

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Designer specializing in advertising, marketing and branding.

Trademark News – Recently Filed Trademarks

    Trademarkia just published the most recently filed trademarks. See the list below including BRAINSTREAM, UNLOCK HOME and HOP NINJA. If you are looking to...

5 Things To Consider When Registering Your Trademark

So you think you have a great idea for a business name and logo and are ready to file a trademark. Consider the following...

5 Reasons Why Trademarks Are A Must

  Think about how many laundry services are called "Laundry." If you are like me, one pressed shirt is as good as the next so why...

PETA Claims That A Monkey Owns The Copyright For This Selfie

This animal rights organization isn't monkeying around. PETA, People for the Ethical Treatment of Animals, has filed a federal lawsuit pushing for a monkey to receive the...

Apple Patent Whispers Potential For Earbud Improvements

Apple is the conductor of the new generation of music directing the way music is published, purchased and consumed. With music running through Apple's...

2014 Trademark Opposition

  Imagine a small business happily and peacefully using its registered trademark.  No one bothers this small business because they are using their trademark within...

3 Tips – How To Use ™ & ® Correctly

So you have a logo and you are about to create a website when your web designer asks you, "Should we put the ™  or...

I Have a Good Idea – How Do I Protect It?

As you grow your business you must begin to reveal information to investors, clients, employees to name a few. As you start this process,...

Did You Know? You Can Trademark More Than Just a Logo, Name or Slogan

Trademarks are meant to protect and distinguish your brand's unique identity. So if you think about it, it really makes sense that there are...

7 Tips On How To Create A Strong Trademark

A brand name will help you stand out from the competition but ask yourself this: "Will my brand name stand through the trademark registration...

5 Words That Major Brands Fought For In Trademark Court This Year

In 2014, major brands fought over words to trademark. In summary, Victoria Secret and Daniel Pink fought earlier this year over the flirty hue,...

The Color Of Your Logo Says A Lot About Your Business

About 62%-90% of a customer's judgment about your logo is based on color, according to a study titled, Impact of color in marketing. The reason...

Trademark Infringement

Merely possessing a trademark is not always enough for you to thwart copycats from exploiting your brand. There may still be those that attempt...

Snaks 5th Avenchew v. Saks Fifth Avenue

  Entrepreneur, Carrie Sarabella, had trademarked the name 'Snaks 5th Avenchew,' (@Snaks5thAve) for her gourmet dog food brand. Saks Fifth Avenue got word of this cutely named pup snack and...

If A Monkey Takes A Selfie – Who Owns It?

  In case you haven’t heard, everyone is going bananas over this Indonesian crested black macaque's selfie. First, people thought it was cute when the photo...

Mouse v. Mouse

  Earlier this week, the trademark registration for Deadmau5 (AKA "dead mouse") was caught in a mouse trap with word of Disney sending in a letter...

Stefano Gabbana’s Knock-Off Frenzy on Instagram

Stefano Gabbana, co-owner of  the high-fashion brand, Dolce & Gabbana, posted five consecutive Instagram posts of  potential trademark infringers just yesterday. Potential infringers include: "Dance...

How IP Helps Your Business

    Once you have filed your patents, trademarks and copyrights you are attaining and acquiring exclusive rights to your unique ideas. In other words, you...

Trademark Infringement

When your startup has a recognized logo, your brand is a super brand with a special type of power. The type of power where...

33 Words Every Entrepreneur Should Know

  You can walk the walk but can you talk the talk? As an entrepreneur, not knowing the startup lingo could cause important conversations to...

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