Design patents protect the unique ornamental designs of the functional aspects of your product. Ornamental designs may include perceivable designs such as a unique chair shape or clever shampoo bottle. You may not realize it, but design patents do more than just protect your product’s good looks. Did you know that design patents can work to protect your business’s growth too? See how below:
1. Design patents help to retain repeat customers.
A customer may likely repurchase based on your product’s ornamental design. This is especially true with competitive products where there are less differentiating factors to help a customer decide which product is better – a clever water bottle design may stand out over a conventional water bottle for instance. So if your product currently has an ornamental design that helps it to stand out on the store shelves, encourage customers to continue to repurchase your product over the competition and file a design patent.
2. Design patents foster innovation.
If your design team invested their sweat and blood developing such an ingenious design, you should spend the time to protect it. Worst case scenario, if your product design went unprotected and another startup copied it, your whole team will be discouraged to innovate further because they will assume there is no point – someone else will just rip it off. So be smart to protect any and every innovation to encourage and stimulate innovation within your team. The more innovative your startup is, the more you can remain ahead of the competition.
3. Design patents protect your source of referrals.
A striking ornamental design can stand out in a person’s mind. This vivid memory will keep your product at the customer’s top of mind when asked by a friend for a product recommendation. Because, if they can’t remember anything else, they may just remember the “cool-looking one.”