Stefano Gabbana’s Knock-Off Frenzy on Instagram

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Stefano Gabbana, co-owner of  the high-fashion brand, Dolce & Gabbana, posted five consecutive Instagram posts of  potential trademark infringers just yesterday. Potential infringers include: “Dance & Havana”  and “Dolce & Gipsy.”   Although these Instagram posts are paired with heart emojis ❤, Dolce & Gabbana may not be laughing too hard. We are weary of what may come of these brands since Dolce & Gabbana is known to not take trademark infringement very lightly…

In 2012, Dolce & Gabbana filed a trademark infringement lawsuit against a jewelry shop named “Dolce & Banana.”  The store is a small shop in Cape Town, South Africa that sold jewelry made out of driftwood and shells. The store’s owner, Mijou Beller, had attempted to avoid damages and changed its name to “Banana.”   Despite the jewelry shop owner’s attempts to avoid a lawsuit, The italian fashion brand had still requested reimbursement for about half of the legal fees which equaled out to  (100,000 rand, about $13,195).

We our curious to find out what will happen to these brands? If they do not end up in any legal trouble, at least they have given us a good laugh. What do you think? Tweet us @trademarkia

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Designer specializing in advertising, marketing and branding.