Whenever Facebook is in the news, it is usually regarding privacy concerns. Not this time!
Facebook is sueing “Teachbook” for trademark infringement. The current status of the TEACHBOOK trademark is “Opposition Pending”. According to the lawsuit, Facebook claims Teachbook is “Misappropriating the distinctive BOOK portion of Facebook’s trademark, [Teachbook] has created its own competing online networking community in a blatant attempt to become Facebook ‘for Teachers.” ”
Since its launch in 2004, Facebook has achieved famous trademark status, through interstate commerce and numerous registered and pending trademark applications. Facebook does not claim to own the word “book”, however they take issue if others freely use “generic plus BOOK” for online social networking type sites. In Facebook’s opinion that would “dilute the distinctiveness of the FACEBOOK marks” and produce a likelihood of confusion for the consumer that the websites are associated to FACEBOOK.
In other Facebook trademark news this week….
Facebook Inc. first filed to trademark “FACE” on December 1st, 2005. Supposed co-founder of Facebook, Aaron Greenspan has requested for an extension of time to file an opposition with the FACE trademark application. Not only does Greenspan have a mobile payment app called “FaceCash“, but other top brands such as Apple with their trademark FACETIME, may take objection to Facebook’s trademarking schemes.
Facebook is attempting to monopolize on generic terms such as “FACE” and “BOOK”. Do you agree with Facebook’s methods?