Apple files Trademark Application for Shopping Cart Icon

In a recent filing by the computer giant, Apple filed a trademark application for the icon of a shopping cart. On June 19, 2010  the US Patent & Trademark Office published Apple’s latest trademark application for the icon of a Shopping Cart as featured here, on a blue background under application 85064849.

Apple's Online Retail Store
Apple’s Online Retail Store

Exactly a week ago Apple launched its Apple Store application for iOS. It is probable that the trademark filed recently is in connection with the same retail store application. The trademark application was filed under International Class 009 with description stating; “Computer software for use in accessing information about and purchasing computer hardware, computer software, computer peripherals, consumer electronics and accessories; computer software for scheduling appointments.”

The trademark application is a Use based application so the specimens Apple submitted in proof of the filing is as shown below.

Specimen of Apple's Retail Store
Specimen of Apple’s Retail Store

Under International Class 035, the description is as “Online retail store services featuring computer hardware, computer software, computer peripherals, consumer electronics and accessories.”

Apple claims ownership of U.S. Registration Number(s) 1114431, 2715578, and 2926853 among others.

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