AXA abandoned two of its trademark applications, “EQUITY STABILIZATION OPTION” and “RETIREMENT CORNERSTONE SERIES XC” on June 10, 2010.
The trademark application for “EQUITY STABILIZATION OPTION” was filed with the description, Life insurance underwriting and was assigned the serial number 77818594.
Perhaps AXA’s Life Insurance Division decided to abandon the particular mark application after the United States Patent and Trademark Office cited a refusal to register the mark applied for, on the grounds of the mark “EQUITY STABILIZATION OPTION” being merely descriptive of the goods and services applied for. The office action was mailed on 29-Oct-2009.
In the letter, according to the Trademark Office, “It is not necessary that a term describe all of the purposes, functions, characteristics or features of the goods to be merely descriptive. It is enough if the term describes one attribute of the goods.”
Usually descriptive marks would be given a chance to be registered on the Trademarks Supplemental Register, but in this case the mark applied for “EQUITY STABILIZATION OPTION”, was filed as an Intent-to-Use application so AXA may only register such a mark on the Supplemental Register once the amendment to allege use has been filed with the Trademark Office.
As per the Notice of Abandonment, I guess they see reason not to.