YAHOO! abandons BRAVONATION trademark

The trademark application of “BRAVONATION” filed by Yahoo! on 10/26/2007 which was published for opposition on 7/15/2008, has now been abandoned by the company on the basis of not filing a Statement of Use.

The Abandoned Mark
The Abandoned Mark

When a trademark application is filed as an Intent to Use application, then once the Examining Attorney approves the mark for publication, the applicant would need to file an Amendment to Allege Use and in the absence of such Amendment the applicant would need to file a Statement of Use in which the applicant swears to an oath that he/she is actually using the trademark in interstate commerce in connection with the goods and services originally filed for.
After extending the time to file the SOU (Statement of Use) twice during the last year, Yahoo! has finally decided to let go of its ‘BRAVONATION’ mark.

Bravonation interface
Bravonation interface

The mark was originally filed for the community website launched by Yahoo! in late 2007 for achievements (image above). The site offered users to send virtual awards and achievements to their friends and family, and also catered a robust set of APIs for developers to build achievements into their own software.
Unsurprisingly atleast for me the server was down for the site : http://bravo.yahoo.com/. Looks like we may have something new headed our way in place of the same.

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