Honda is refused the Easy Dock Steering Trademark

Honda’s popular feature – the Easy Dock Steering system that allows one to maneuver one’s sail boat or specifically a pontoon letting one access a full 50 degrees of steering to port, dock and turn again to starboard; the feature’s trademark application has been mailed a final refusal by the United States Trademark Office.

Easy Dock Steering
Easy Dock Steering

The application of “EASY DOCK STEERING” bearing serial number 77789252; filed under the category of Machinery Products and filed with the description of Outboard motors for boats and mounting brackets to facilitate enhanced turning and maneuvering sold as a unit, was sent a final refusal of registration on the grounds of  Not submitting the mandatory proof of use, as the specimen provided was insufficient and did not show the use of services with such mark.

If that is the case, we wonder why has Honda placed a symbol of ® beside the mark filed for, on their official site as the mark is still under examination.

Thus, the Trademark office has enquired of Honda to submit a substitute specimen showing the mark in use in commerce for each class of goods and/or services specified in the application; and a statement that says ” The substitute specimen was in use in commerce at least as early as the filing date of the application”, verified with an affidavit or signed declaration under 37 C.F.R. §2.20.

ACURA IL
ACURA IL

Apart from this Honda Motors Co. has also filed a trademark application for the term “ACURA IL” for the goods of class of Vehicles and with description; Automobiles and structural parts therefor. This application was assigned the serial number 85029111.

According to Autoblog.com’s review, the Acura ZDX was anything but favorable. Perhaps Honda Motors wishes to launch the Acura IL to combat such nagative reviews? We await with bated breath.

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