Yahoo CEO Carol Bartz said at the time that the global ad campaign, which was reportedly worth more than $100 million, would not be a short-term marketing scheme. Instead, the campaign would become an indication of Yahoo’s new direction.
So last week Yahoo! filed for a US trademark application bearing serial number 85005198 and filed with the description, promoting the goods and services of others by providing hypertext links to the web sites of others in the fields of news, weather, sports, current events, and reference materials; providing information in the field of national and international political news.
However, the marks START WEARING PURPLE was recently abandoned by Yahoo! as there was no statement of use filed for the application bearing serial number 77446215.
Let’s see if Yahoo manages to secure a trademark for the phrase “Its You” any time soon.