Bacardi fights to the finish for Havana Club rum

Havana Club Rum
Havana Club Rum

The latest chapter in the long-running saga, which has its roots in pre-Revolutionary Cuba, came Wednesday before the House Judiciary Committee. The topic: how to reconcile a U.S. law that effectively ended the case with a World Trade Organization ruling that it violates the Trade Related Aspects of Intellectual Property Rights, or TRIPS.

On one side is Bacardi, the world’s biggest rum producer. On the other is Pernod Ricard, which sold $10 billion worth of alcohol last year.

Bacardi recently filed a trademark application bearing the registration number 77962118 with the description, Alcoholic beverages, namely, vodka, vodka specialty drinks, flavored vodkas and low-alcoholic vodka-based beverages.

A federal judge in Delaware has rejected a liquor company’s challenge to Bacardi USA’s use of the Havana Club name on one of its rums sold in the United States.

Pernod called the ruling “legally and factually incorrect” and plans to appeal.

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