Apple and Amazon – Faceoff

IBOOKSTORE
IBOOKSTORE

Apple’s iBooks application and iBookstore directly compete with Amazon’s Kindle e-reader in price, and better features.

Of “the 32 eBooks featured in the New York Times’ Bestsellers section, 27, including the entire top 10 are priced at $9.99,” the highest price AppAdvice’s Alexander Vaughn saw in the demo was $12.99.

Does this mean that the ebook pricing war has been settled? Will $9.99 be the rule? When the iPad was announced in January, Steve Jobs – CEO of Apple, said that the prices would “be the same” as Amazon’s. And those seen in the ibookstore screenshot are — each one matches Amazon’s Kindle price.

TM application for iBookStore
TM application for iBookStore

All of the features available on the Kindle desktop application have been ported to the iPhone with great effectiveness. The trademark application of the iBookStore has been assigned the serial number 85008432 and filed with the description,  Computers, computer software; computer application software for mobile phones, portable media players, and handheld computers; electronic publication reader software; computer software for authoring, downloading, transmitting, receiving, editing, extracting, encoding, decoding, displaying, storing and organizing text, graphics, images, and electronic publications; downloadable electronic publications in the nature of books, plays, pamphlets, brochures, newsletters, journals among others.

Also, a new report has revealed that Apple’s  iBookstore for the Apple iPad will have 30,000 free books on it. This is a bit of a surprise, considering Apple is very much part of the micro-payment business model approach, but it’s good news for those who will want to start using their iPad as an ebook reader straight away, without dipping into their iPad-sized pockets.

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