Considering the fact that breast cancer is the fifth leading cause of death it makes sense that a mammogram that diagnoses a woman’s risk to it, is a good cause to be trademarked.
The MammoView Endoscopy system has become so renowned in the medical world that it became very essential for the Solos Endoscopy, Inc to get the name “MammoView” registered as trade name under “The United States Patent and Trademark Office”.
The company has got its name “MammoView” registered with the “United States Patent and Trademark Office” under international class 010 with the following description “Medical diagnostic and surgical apparatus for use in microendoscopic surgical procedures; and treatment apparatus in the nature of endoscopes, ductoscopes, introducers, dialotors, catheters and biopsy forceps”. The USPTO has granted registration number #3637510 for the protection of trade name.
However, this is not the only endoscopy system that has been trademarked. Out of curiosity, I searched for similar names and found “MAMMOVISION” which is owned by “Fischer Imaging Corporation” under the same class as of “MammoView” and with the description apparatus for internal imaging of breasts, and user interface bearing the US Trademark serial number – 74331872.
Also when searched for the term “Mammogram” we find that the term “MAMMOGRAMS FOR A MILLION MOMS” was assigned the trademark serial number of 77270893 and filed with the description, Promoting public awareness of the need for funding to fight breast cancer and to aid in survivor recovery.
Apart from the value of marking medical devices as trademarks, it drives home the good cause that these endoscopy systems help in discovering the risk factors to one’s health especially at an older age. CEO Bob Segerson of Solos said that the trademark clearance got from the USPTO in the case of MAMMOVIEW, is an important step in the company’s quest to win CE Mark approval in the European Union and regulatory clearances in other foreign jurisdictions.