Video Games and Trademark

Halo - the game
Halo - the game

Whoever said trademarks are boring, needs to take a good look at the number of trademarks that Bungie has applied for. What is Bungie?The answer lies within the game Halo. Bungie was the one to develop it!

The word “Bungie” itself is an interesting word that has no recognized definition in the dictionary. The term “bungee” or “Bungie” was thought to be British slang for India-rubber.  Also not to be confused with the sport Bungee-jumping.

Some references to the India-rubber originally used for erasing pencil marks on paper call it “India-Bungie.” Another source claims the term was derived from the Anglo-Indian word “Bangy” referring to the colloquial term for a yoke carried on the shoulder with two equal loads suspended by cords front and rear.

Bungie LLC a gaming company, founded in May 1991 by Alex Seropian, and later Jason Jones. Originally based in Chicago, Illinois, the company concentrated primarily on Macintosh games during its early years, producing the popular Marathon and Myth series; a West Coast studio produced the video game console title Oni.

Microsoft acquired Bungie in 2000, and then their current project, first-person shooter Halo: Combat Evolved, was repurposed into a launch title for Microsoft’s new Xbox game console. Halo went on to become the Xbox’s “killer app”, selling millions of copies and spawning a billion dollar franchise.

After splitting from Microsoft, Bungie formed the company, Bungie LLC.and continues producing products for Xbox 360 but is free to develop for other companies and their platforms. The company is currently based in Kirkland, Washington.

Among Bungie’s side projects are Bungie.net, whose mark was filed with the description Computer programs, namely, game software for use on computers, bearing the trademark serial number of 78390300 , and the product includes forums as well as statistics-tracking and integration with Halo 2, Halo 3, and Halo 3: ODST.

The ultimate gaming experience
The ultimate gaming experience

Bungie also sells company-related merchandise and runs other projects including an official Bungie podcast and online publications about game topics.

When one combines fun and trademarks, possibilities begin to emerge out of the box, perhaps another game for the xbox 360?

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