3 Startups Reinventing Your Cup of Coffee


You would agree that I am wrong in saying, “coffee is just a cup of coffee.” There is so much more to it! It’s your fuel for the day, your morning comfort and your everyday go to when the afternoon lull begins to kick in. These startups would agree in the unfaltering significance of that delightful […]

PETA Claims That A Monkey Owns The Copyright For This Selfie


This animal rights organization isn’t monkeying around. PETA, People for the Ethical Treatment of Animals, has filed a federal lawsuit pushing for a monkey to receive the rights to this famous selfie pictured above. Lawsuit could see first-ever property ownership for a non-human primate. http://t.co/LGwjSCMh0n #monkeyselfie pic.twitter.com/zZywudkxKX — PETA UK (@PETAUK) September 23, 2015 David J. Slater, Wildlife […]

Most Surprising Trademarks Filed by Celebrities


Celebrities are an interesting breed. Everyone watches them, many people want to be like them and this leads to fans wanting to copy them. No wonder celebrities are avid about filing trademarks to protect even their most oddest catch phrases.  From “Kimsaprincess” to “LMFAO,” we gathered the most surprising celebrity trademarks here for you below: […]

Take Advice From Google’s New Branding – You Need More Than One Logo


There is nothing new about Google leading trends and today is no different. Along with Google’s announcement of their new logo, the company is also pointing out a new trend in branding. In their official announcement on Google’s blog, Google’s Tamar Yehoshua, vp of product management, and Bobby Nath, director of user experience share their reasons as […]

Apple Patent Whispers Potential For Earbud Improvements

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Apple is the conductor of the new generation of music directing the way music is published, purchased and consumed as the inventor of iTunes and the iPod along with its recent $3 billion acquisition of the Beats brand. With music running through Apple’s veins, why does Apple’s passion for music not stream down through the […]

May The Force Be With Your Brand

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The right brand partnership is a force to reckon with. It can lead to significant buzz for your brand and also allow for your brand to send a unique message. Be inspired by the Star Wars x CoverGirl campaign promoting the movie, Star Wars: The Force Awakens. It is really out-of-this-world cool. SEE ALSO: Startup Marketing Plan Outline Here […]

Brand Goes To The Moon

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In an ultimate marketing stunt, Japanese company Otsuka Pharmaceutical, will send its Pocari Sweat sports drink to the moon by October of this year. What makes this space mission so unique is that, if successful, it will be the first consumer product to travel so far to promote itself.  You may be wondering how this unsuspecting company […]

How To Properly Use A Trademark In Ad Copy

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You have came up with an awesome creative idea for your advertisements (something as epic as the “Got Milk” campaign maybe?) Before you send it off to be printed, you check to see that it looks perfect and you check everything. Aside from checking that the colors are correct and that the image isn’t blurry, one […]

A Roadmap To Help You Develop A Strong Brand


A strong brand consists of a compilation of seamless, concise and effective communications across many customer touch points including product packaging, logo designs, social media platforms, email campaigns, advertisements, slogans, tag lines…etc. If done right, a brand can be a powerful communication tool for any company or startup. After all, a logo can easily say 1,000 […]

Just a few reasons to be happy you filed with Trademarkia

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An infographic to be proud of.