#CreepyIP Celebrates the Weird in the USPTO Archives

Have you checked out #CreepyIP? The U.S. Patent & Trademark Office’s Halloween-themed social media campaign is sure to get you in the spooky spirit. All October long, the community outreach department at USPTO blogs a collection of patent and trademarks with the hashtag #CreepyIP. Not only is it fun, but this campaign serves the purpose of educating […]

Color Marks: A How-To and Why-To Guide

In keeping with our colorful theme this week, we thought we’d discuss a color that is more conventionally associated with Halloween — orange! In an increasingly visual world, trademarks and service marks may not be enough to protect the full extent of your brand. Brands are starting to customize more and more of their consumer […]

Tonight – Free Legal Advice For Those of You in Arizona!

Are you an upset Arizona consumer? Well, nothing could be worse (except something like falling into a cactus maybe). LegalForce RAPC  is sending one of their very best to give free legal advice tonight in Tempe, Arizona to help out upset consumers. Don’t miss out! Here is the scoop on the event: Tonight, meet previous Stanford University […]

Teal Pumpkins and IP

It’s mid-October, which means the season of teal pumpkins is upon us! We know what you’re thinking – pumpkins are orange, not teal. And while it’s true that you won’t be able to find this hue growing naturally in your local pumpkin patch, the unusually colored gourd holds a lot of meaning for millions of […]

Pandora’s New Logo Was Inspired by MTV

Pandora’s creative director, Julie Scelzo, says she was inspired by the MTV logo for the Pandora ‘s new logo design. MTV was the music mogul of the 80’s so it makes sense that Pandora would be inspired by this nostalgic popular music brand. Here is a look deeper into why Pandora went into their mental time machine […]

An Entrepreneur’s Checklist – Filing a Patent

Here is a very down and dirty outline of some important steps you need to take in order to file your patent. Use this as a guide to help you navigate the complex patent filing system. Keep in mind, it is recommended to have legal assistance through this very pivotal step in bringing your idea […]

How The PSL Went More Viral Than This Season’s Flu

  Photo from Starbuck’s Instagram Ahh the pumpkin spice latte or PSL for short. If you haven’t had one yet, I guarantee you have heard of this season’s drink by Starbucks. Likely you have seen it on Instagram paired with crisp fall leaves, burnt orange leather boots and mittens. This drink is so popular that […]

Sin City is Bedazzled With a New, Pink Logo

The new logo is surprisingly very pink with exciting handwritten font and a splash of star dust to emphasize the city’s “glamour and glitz.” The Creative Director from the firm who designed the logo, Pink Kitty Creative, explained that the logo was to be “iconic, timeless, progressive, modern, fresh and exciting with a nod to the […]

This Startup Promises A Life After Life

Instead of ashes to ashes, a new startup says ashes to life is possible.  Here is how it works: The Bios Incube, as it’s called, is a biodegradable urn where you would mix soil, water and yes – the ashes. You then carefully plant a tree seed of the deceased’s choosing into this mixture. The Bios […]

Adidas Brand Emphasizes Creativity Instead of Strength and Agility

Sports brands will typically allude to their athlete customer’s push buttons to sell a product. They will hit them at the core pointing out that their brand has what all athletes ideally want  – to be faster, stronger and sharper. The typical sports brand commercial will generally highlight relevant features including the sole of the […]