6 Tips: Responding to Brand Theft

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As an entrepreneur, you have worked hard to carefully build your reputation. However, one day, you are surprised by that customer that tells you about that ‘other store’ that has the same name as yours that doesn’t uphold the same standard of excellence that you do. Or, one morning, you notice that someone has a […]

Stars (Startups) That Shined Bright at CES 2015

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Samsung thrilled us with a curved, 4K TV and Sony came at us with a 4K Handy Cam camcorder but what a surprise? These big shots never fail to amaze us. As we are delightfully tickled at all this new tech from the big dogs, we wanted to take a closer look at the not […]

10 Rookie Naming Mistakes and How to Avoid Them

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Written by Alexandra Watkins Founder of Eat My Words and Author of  “Hello, My Name is Awesome: How to Create Brand Names That Stick”   Before you trademark your name, make sure it isn’t cursed with anything that could be a stumbling block for potential customers. Here are some of the biggest mistakes I’ve seen rookies make and why you should […]

Top 10 Startup Logos of 2014

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  What makes a great logo is the perfect use of symbolism, color and space. See some of our favorite picks for top startup logos of this past year, 2014.  Also, don’t forget to share your favorites in the comment section below! Secret We love Secret’s logo because the symbolism here is quite perfect. This app […]

5 Words That Major Brands Fought For In Trademark Court This Year

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In 2014, major brands fought over words to trademark. In summary, Victoria Secret and Daniel Pink fought earlier this year over the flirty hue, ‘Pink.’ Kate Spade fought for their favorite day of the week, ‘Saturday,’ and Burt’s Bees battled it out for the word, ‘Bee.’ Gaming company, Candy Crush Saga, had a sweet tooth […]

15 Quotes To Inspire You To Come Up With A Patentable Idea!

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With a little help from these 16 quotes on innovation, you will eventually peak at your aha moment! At that point, do not forget to patent your amazing idea!   1. “To find yourself, think for yourself.” – Socrates As tempting as it may be, it is important to deter yourself from mimicking others because […]

The Color Of Your Logo Says A Lot About Your Business

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About 62%-90% of a customer’s judgment about your logo is based on color, according to a study titled, Impact of color in marketing.The reason that customers judge your logo based off of color is because colors have been proven to trigger specific emotions and associations. For example, the color red can ignite excitement while the color […]

13 Funny Things Entrepreneurs Should Be Thankful For

We all keep hearing that being grateful is the key to happiness and success. If you are having a hard time finding out what to be thankful for, here is a good list to get you started. We hope it will make you smile too.   1. Being able to turn completely insane with a […]

How To Knock Out The Trademark Knock Offs

Trademark Infringers

Merely possessing a trademark is not always enough for you to thwart copycats from exploiting your brand. There may still be those that attempt to mimic your trademark out of mere ignorance and call it an accident. In other cases, the infringer may harbor malicious intentions to damage your brand. Thankfully, there are methods for […]

Top 10 Quotes For Entrepreneurs – Creativity

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As an entrepreneur crunching numbers and compiling spreadsheets can certainly dull your creative spark you once had. Lucky for you, creativity can be relearned and it doesn’t necessarily take a classroom to rekindle these synapses in your brain. Instead, practicing this side of your brain day-to-day while enduring your daily routine will help you dramatically […]